:root{--red:#ff3b30;--ink:#111;--muted:#666;--line:#e7e7e7;--paper:#fff;--soft:#f6f6f4;--max:1320px}
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.hero{position:relative;min-height:610px;color:#fff;overflow:hidden;background:#0f4f68}.hero-bg{position:absolute;inset:0;background-position:center;background-size:cover;opacity:0;transition:opacity 1.1s ease;transform:scale(1.01)}.hero-bg.active{opacity:1}.hero:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.66) 0%,rgba(0,0,0,.42) 36%,rgba(0,0,0,.1) 68%,rgba(0,0,0,.08) 100%)}.hero-inner{position:relative;z-index:2;min-height:610px;display:flex;align-items:center}.hero-copy{width:min(650px,58%);padding:72px 0}.hero h1,.display{font-family:Impact,'Arial Narrow',Arial,sans-serif;letter-spacing:.01em;text-transform:uppercase;margin:0;line-height:.96}.hero h1{font-size:clamp(54px,6.4vw,96px);max-width:680px}.hero .sub{font-size:25px;font-weight:700;margin:24px 0 12px}.hero p{font-size:19px;max-width:720px;margin:0 0 28px}.cta-row{display:flex;gap:14px;flex-wrap:wrap}.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:54px;padding:0 25px;border:1px solid transparent;font-weight:800;font-size:14px;text-transform:uppercase;letter-spacing:.01em}.btn.primary{background:var(--red);color:#fff}.btn.primary:hover{background:#e92d23}.btn.ghost{border-color:#fff;color:#fff;background:rgba(0,0,0,.08)}.btn.dark{background:#111;color:#fff}.hero-script{position:absolute;right:2.5%;top:44%;z-index:3;font-family:Georgia,serif;font-style:italic;font-size:35px;line-height:.95;text-align:right;transform:rotate(-5deg);max-width:190px}.hero-script:after{content:"";display:block;width:90px;height:5px;background:var(--red);margin:20px 0 0 auto;transform:rotate(-8deg)}.dots{position:absolute;z-index:3;left:50%;bottom:19px;transform:translateX(-50%);display:flex;gap:10px}.dot{width:10px;height:10px;border-radius:50%;border:1px solid #fff;background:rgba(255,255,255,.45);cursor:pointer}.dot.active{background:var(--red);border-color:var(--red)}
.section{padding:68px 0}.section.tight{padding:48px 0}.section.soft{background:var(--soft)}.section-title{font-family:Impact,'Arial Narrow',Arial,sans-serif;text-transform:uppercase;font-size:42px;line-height:1;margin:0 0 26px}.section-title:after{content:"";display:block;width:42px;height:4px;background:var(--red);margin-top:12px}.lead{font-size:21px;color:#333;max-width:900px}.pillars{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.pillar{display:grid;grid-template-columns:70px 1fr;gap:20px;padding:38px 42px;border-right:1px solid var(--line)}.pillar:last-child{border-right:0}.icon-line{font-size:48px;line-height:1}.pillar h3,.card h3,.feature h3{font-family:Impact,'Arial Narrow',Arial,sans-serif;text-transform:uppercase;margin:0 0 8px;font-size:28px}.redline{width:54px;height:4px;background:var(--red);margin:5px 0 12px}.pillar p,.feature 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h2{font-family:Impact,'Arial Narrow',Arial,sans-serif;text-transform:uppercase;font-size:38px;line-height:1;margin:0;border-right:1px solid rgba(255,255,255,.6);padding-right:40px}.footer-cta p{font-size:16px;margin:0 0 18px}.site-footer{background:#0b0b0b;color:#bbb;padding:28px 0;font-size:12px}.site-footer .wrap{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}.site-footer a{color:#ddd}.page-hero{padding:90px 0 70px;background:#111;color:#fff}.page-hero h1{font-family:Impact,'Arial Narrow',Arial,sans-serif;font-size:64px;text-transform:uppercase;margin:0 0 16px}.page-hero p{font-size:21px;max-width:850px;margin:0;color:#eee}.content-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:70px}.copy h2{font-family:Impact,'Arial Narrow',Arial,sans-serif;text-transform:uppercase;font-size:34px}.copy p,.copy li{font-size:17px}.copy ul{padding-left:20px}.aside-box{background:var(--soft);padding:32px}.aside-box h3{font-family:Impact,'Arial 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@media(max-width:520px){.hero h1{font-size:46px}.cta-row{flex-direction:column}.btn{width:100%}.process{grid-template-columns:1fr}.audience{grid-template-columns:1fr}.audience-photo{height:220px}.thesis-grid{grid-template-columns:1fr}.feature{border-right:0;border-bottom:1px solid #ddd}.domain-head{align-items:flex-start;flex-direction:column}.section-title{font-size:36px}}